What I offer is truly fresh and different in today's hectic economy.
I operate on the basis that my customers' needs are of the utmost importance to my own personal brand.
I have worked in the recruitment industry for over 22 years, partnering with some of the best-known employer brands in the UK and South Africa. This gave me some excellent insight into how these companies structure and deliver their sales processes.
Taking the Leap
When I was made redundant twice following the economic crash in 2009, I took the final leap and set up on my own. And I realized that the same clients I worked with before, were still happy (And sometimes even more willing!) to work with me as an independent. Because all along, they were buying me and my own personal brand, rather than the corporate brand I represented.
Supporting my own SME sales activities resulted in a lot of work in social media and online advertising, and here I used the invaluable experience I gained of working in the printed media advertising sector when I first came to the UK.
This meant establishing a brand for myself in a market where there is a lot of noise, using a medium that is fickle and ever-changing.
Results
My results have been outstanding, in a depressed market and with limited resources. The recruitment business is set to grow substantially in the next few years, and I have been fortunate enough, through my online and social media activity, to limit my sales time and increase my delivery time. There are not many recruiters in the UK who can say that they can’t afford to do any sales!
There have been invitations to speak as subject expert, and to work with sales teams to coach and motivate sales staff.
This is what I share with my Consultancy clients:
The secret to having it all, whilst also having time for yourself. And to maintain focus on goals, whether personal, team, career or business, to make sure you achieve what you want to in the time you have available.